Frequently Asked Questions
Answers for manufacturers looking for representation, and for dealers who want to carry the brands we represent.
What does a manufacturers' representative do?
A manufacturers' representative is an outsourced sales organization that represents a manufacturer's products to distributors, dealers, and buyers within a defined market. Stanifer Global Sales acts as an extension of your team, opening doors, developing distribution, and driving sell-through, without the overhead of building an in-house national sales force.
Which industries and markets does SGS serve?
We represent brands across the off-road, overland, RV, marine, fleet, and powersport segments of the automotive aftermarket, connecting them with warehouse distributors, dealers, installers, and builders throughout North America.
What territories do you cover?
SGS provides national sales representation across the United States and Canada, and helps proven brands from the United States and Australia enter and grow in the North American aftermarket through established warehouse distributor relationships.
How can my brand get represented by SGS?
Start on our Become a Partner page or send us a note through the contact form. We'll learn about your product line, the channels you want to reach, and the territory you want to grow, then discuss how we can represent your brand across North America.
I'm a dealer or retailer. How do I carry a brand you represent?
Open the brand's page under Represented Brands and use its contact options, or reach out to us directly. We'll connect you with wholesale, territory, and distribution information for that line.
What makes SGS different from other rep agencies?
Our team comes from the manufacturing side of the aftermarket, with more than 25 years of experience. We understand what manufacturers expect from a sales organization because we have been in that seat, and we back it with established warehouse distributor relationships and broad dealer reach.
Do you help with distribution and e-commerce, not just field sales?
Yes. Beyond field representation, we develop warehouse distribution, support product launches, expand dealer networks, represent brands at trade shows, and help align channel and e-commerce strategy so growth in one channel does not come at the expense of another.
How do I get started?
Manufacturers can start on the Become a Partner page. Dealers and buyers can reach us through the Contact page. Tell us about your line or the products you want to carry, and we will take it from there.